The Four D's That Drive Any Property Market

There are loads of buzzwords and phrases used to describe the property market.

Hot markets. Cool markets. Booms. Busts. Slowdowns.

But there’s something far more consistent happening in the background, and it rarely gets talked about.

It’s known as the Four D’s, and they quietly drive movement in every property market, all year round.

The Four D’s aren’t trends or tactics. They’re life events.

Death

When someone passes away, a home is often sold as part of the estate. These sales aren’t rushed, but they are unavoidable.

Divorce

Relationship breakdowns regularly lead to sales or buy-outs. Decisions driven by circumstance, not confidence.

Debt

Rising costs or changing finances can force a reassessment. For some, selling is the clearest route to stability.

Downsizing

Children leaving home, retirement, or a desire for simpler living. Lifestyle-led and often well planned.

If you’re thinking about moving for personal reasons, a quieter market may work in your favour.

We understand the human story behind your move, not just the numbers.