Snap Decision: Reasons To Use High-Quality Property Photos To Sell Your Manchester Home

Posted on: 4 July 2022

Snap Decision: Reasons to Use High-Quality Property Photos to Sell Your Manchester Home

 

Snap Decision: Reasons to Use High-Quality Property Photos to Sell Your Manchester Home 

 

When selling a home, good-quality property photos help you attract more buyers and achieve a higher asking price. What’s not to love? A three-minute read.

 

One of the golden rules of property selling is not to skimp on photography. And you don’t have to take our word for it – look at the results of a recent survey of home buyers.*

 

A survey of 1,300 people who had purchased a property within the past six months revealed three critical things:

 

  1. Photography creates a powerful first impression (and we all know first impressions count). 93% of respondents said they formed an opinion of a home based on the imagery.

 

  1. Dodgy photos cost sellers money. 62% of buyers said they’d make an offer below the asking price if the pictures were poor.

 

  1. Good photos generate viewings. 94% of buyers were more inclined to view a property that was marketed with good photos and/or a video tour. Meanwhile, 78% said they’d be less likely to view a property if the photos were howlers.

 

Why quality pics matter

As most smartphones have decent cameras, you might assume that anyone could grab a few snaps of a property, and no one would be the wiser.

 

But most prospective buyers are sophisticated social media users and scroll through countless high-quality images online every day. 

 

When buyers see dubious, poorly lit snaps they assume that the seller either doesn’t know what they’re doing or is desperate to offload (both options are likely to prompt a reduced offer).

 

Conversely, good-quality photos are a sure-fire recipe for attracting higher offers. Property photographers know all the lighting and perspective tricks to ensure a property looks light, bright and welcoming.

 

But wait, there’s more!

One issue that we’ve noticed in our agency, but didn’t come up in the survey, is that many buyers share the listing of a property with family and close friends before making an offer. 

 

The buyer may be wobbling and want a second opinion or relying on the Bank of Mum and Dad for help with the deposit. So, it goes without saying that you want the images in the listing to be good quality.

 

We always use high-quality photography here at Normie Estate Agent, as we know it gives sellers the edge. Get in touch with us to learn more about our comprehensive property marketing strategy.

 

* Survey by Giraffe360.

 

Share:


Recent Articles

13 July 2022

Should You Sell Your Manchester Home To Pay For Care Costs?

Should You Sell Your Manchester Home to Pay for Care Costs?    If you or a loved one need to move into a care home or require home care, you might be considering selling your property to pay for the costs. This is a difficult decision, and there’s a lot to consider....

4 July 2022

Food Banks Need You

Food Banks Need You   The cost of living crisis is affecting more people than ever, and sadly, it’s set to get worse, as more and more households are turning to food banks to supplement their supplies.    Research by the Trussell Trust –...

4 July 2022

Snap Decision: Reasons To Use High-Quality Property Photos To Sell Your Manchester Home

  Snap Decision: Reasons to Use High-Quality Property Photos to Sell Your Manchester   Home    When selling a home, good-quality property photos help you attract more buyers and achieve a higher asking price. What’s not to love? A three-minute read....

Get a free detailed report on your property

Find out how much your property is worth